What does the 10' 4' rule indicate in customer service?

The 10' 4' rule is a customer service guideline that emphasizes the importance of acknowledging guests as they approach and creating a welcoming atmosphere. By acknowledging guests from 10 feet away, hosts and servers can make customers feel noticed and valued even before they arrive at the table. This initial greeting helps establish a positive first impression and demonstrates attentiveness.

As guests come within 4 feet, the rule encourages staff to speak and smile, enhancing the personal connection and conveying warmth and friendliness. This transition from a simple acknowledgment to an actual greeting fosters a more engaging and inviting environment. Overall, the 10' 4' rule is designed to improve guest experience through proactive and courteous interaction, setting the tone for the service they will receive during their visit.